Qualtrics XM

Qualtrics is a single system of record for all experience data, also called X-data™, allowing organizations to manage the four core experiences of business—customer, product, employee and brand experiences—on one platform. Over 8,500 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics.

With Qualtrics and FullStory working together, you can add FullStory session URLs to survey responses and pass survey responses into FullStory. Additionally, FullStory Ragehooks allow you to detect frustrated sessions and automatically send surveys.

This bi-directional flow of data allows you to:

• Quickly search for and segment users based on positive or negative feedback in order to understand how their experience affected their survey response
• Expose the relationship between your Qualtrics response data and your conversion rates and uncover revenue-impacting improvements.
• Deliver targeted surveys to frustrated customers in a timely and relevant manner.
• Laser in on sessions where a user left specific feedback, a low NPS score, or any other response data and get a full view of their experience.
• … and more! 

Connecting the two products currently requires some manual configuration of your survey and your site intercepts.