Segment

Twilio powers the future of business communications. Enabling phones, VoIP, and messaging to be embedded into web, desktop, and mobile software.

Millions of developers around the world have used Twilio to unlock the magic of communications to improve any human experience.

Twilio has democratized communications channels like voice, text, chat, video, and email by virtualizing the world’s communications infrastructure through APIs that are simple enough for any developer to use, yet robust enough to power the world’s most demanding applications.

By making communications a part of every software developer’s toolkit, Twilio is enabling innovators across every industry — from emerging leaders to the world’s largest organizations — to reinvent how companies engage with their customers.

Segment is a customer data platform (CDP) that helps companies harness first-party customer data. Our platform democratizes access to reliable data for all teams and offers a complete toolkit to standardize data collection, unify user records, and route customer data into any system where it’s needed. More than 20,000 companies like Intuit, FOX, Instacart, and Levi’s use Segment to make real-time decisions, accelerate growth, and deliver compelling user experiences.

The FullStory integration with Segment allows you to install and enable FullStory on your website or app. With the click of a button, you’ll be able to capture sessions and send custom events and user traits from Segment to FullStory.

All you need to do is sign up for FullStory, paste your credentials into the Segment integrations page and the Segment snippet will load FullStory in the background to start recording user sessions immediately. The standard web analytics data you’d expect will all be collected automatically: traffic sources, device, location, page info, clicks, and more. The user ID and traits being recorded in Segment will also appear in FullStory automatically, with email and display name mapped to the special traits available in FullStory. This allows you to get up and running with identified user session recordings, saving you time and development resources.