Tealium

Tealium provides a tag management system that includes analytics, advertising, and affiliate enterprise websites. It helps clients solve their customer data integration challenges at the source.

Using Tealium, organizations can improve their ROI by increasing the performance of their existing marketing programs, improving marketing efficiency, and reducing IT friction and costs. Select clients include Cathay Pacific Airways, Lenovo, McAfee, Party City, Petco, Travelocity, Vodafone, and The Weather Channel. Tealium is funded by Battery Ventures, Tenaya Capital and Presidio Ventures. Tealium was named to Forbes’ list of “America’s Most Promising Companies,” and is also a recent winner of the 2013 Red Herring Global 100 Award.

The company was founded in 2008 and is based in San Diego, California.

Technology

FullStory is a digital experience platform that makes it easy for anyone with a stake in the customer experience to search, see and understand their customer’s journey. Discover when, where, and why your customers struggle and how those struggles affect conversion, retention and revenue.

Integration

The FullStory tag for Tealium provides a flexible way to deploy FullStory with Tealium iQ. But that’s not all. FullStory’s integration with Tealium also makes it easy to identify users, and pass custom variables and custom events to FullStory from your Tealium data layer, all without a single line of code.

Results

With FullStory + Tealium together you’ll always understand the story behind your data.

Key Benefits 

• Streamline implementation and ensure your business-critical event data always appears in the context of your customer’s sessions.
• Quickly find moments of customer frustration that lead to abandoned carts, leaky funnels and customer churn.
• Pinpoint the customer journeys that matter most and watch their digital experience right before your eyes.
• Watch your users move through your conversion funnels and finally understand why they struggle and what helps them succeed.
• Dive into the individual user sessions that make up your high level analytics. See exactly what’s driving your numbers up, or down.
• Build funnels on the fly using Tealium events as well as events you hadn’t thought to track yet.