Optimizely

Optimizely is the leading platform for marketers looking to experiment and optimize their digital efforts.

Digital Experience Platform: Our DXP allows global brands to Orchestrate, Monetize and Experiment at scale.

Content Marketing: Plan campaigns, create content, and seamlessly collaborate across teams.

B2B Commerce: Launch, scale and transform your commerce shop with a suite of built-in tools.

Web Experimentation: Run tests, uncover insights, and continuously refine every customer interaction.

Content Management: Power dynamic websites and compose exceptional digital experiences. 

B2C Commerce: Build and design a commerce experience to serve your business' unique needs.

Feature Experimentation: Validate new features and deploy high-quality releases — safely and quickly.

FullStory provides enhanced insights and Optimizely acts on them. Optimizely can create experiments based on FullStory’s real-time understanding of a customer’s engagement and frustration. Using FullStory allows you to record and play back all in-browser interactions which you can then use within you experiment creation process. 

Once integrated, FullStory can give you powerful insights into how users interact with your Optimizely tests as well as provide ideas on what new tests to run in Optimizely.